In just four short seasons, the Big Bash League has grown to become Australia’s number one summer sports league with annual attendance of more than 800,000 attendees and a staggering national reach of 15 million viewers over key summer months. The BBL has become as much of a summer staple as a day at the beach for children, families, mums and entertainment seekers.
Through one-of-a-kind promotions and solutions-focused marketing campaigns, the BBL has defined itself as a sport that is just as much about family entertainment as it is the match on the pitch. Because of these unique fan engagement strategies, the BBL is able to offer customised partnership opportunities that allow brands to become the stars by authentically attaching themselves to the cricket experience and summer traditions.
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