"If a window of opportunity appears, don’t pull down the shades”
– Tom Peters
Women love their cars
60% of new car purchases are made by women and they influence 80% of all car purchases
Women hate the purchase process
over 50% of women feel intimidated walking into a dealership because it’s traditionally a man’s domain
Women are only 20% of the automotive workforce
due to lack of flexibility and support to balance family and work commitments along with a culture that is not gender inclusive.
To assist you we have included a range of articles, providing information that is evidence based about what can be done to ‘think big’. To read deeper into any of these topics we have provided a reference list and links to sourced articles, many of which are peer –reviewed and represent current thinking. Useful resources are also highlighted to provide tools to assist you- from assessing your own personal bias via the Harvard Implicit Test to ‘how to guide’s for workplace flexibility and gender pay gap analysis”.